Hi, I’m Whitney.

I’m a full-stack Creative Producer working in Los Angeles.

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What is an Creative Producer?

These days, titles don’t say a lot.

Workflow

Guide the project through all stages - from strategy, creative, production, and delivery.

Budgets

Create accurate ballparks that lead to produceable budgets to serve the creative.

Teams

Build and manage expert team members and serve as the point person for all.

Skill set

There are a lot of different types of producers. Here’s what I do.

Agency Producer

Work alongside Strategy, Accounts, and Creative teams to produce global campaigns for brands.

Internal and External Productions
SOWs & Contracts
Talent & Usage Costs
Obtain disclaimers / legal
Vet tripple bids
Ship deliverables

Ballparks

A production’s ability to deliver on expectations begins and ends at a ballpark. I am able to provide accurate ballparks of creative concepts and/or scripts, allowing stakeholders to be have their expectations aligned with funds.

Talent & Licensing Costs

I have expert knowledge on managing soft costs that are related to the production but flex based on usage of the deliverables. Guiding stakeholders through these anticipated costs, helps with managing quarterly budgets.

Brand Producer

Within the brand, work with Creative and Marketing teams to create advertising and content.

Internal and External Productions
SOWs & Contracts
Talent & Usage Costs
Cross-department collaboration
Extensive work with SaaS
Build creative service team

Bidding

Bidding a job internal and externally is a complicated process that needs to be guided. I have experience with bidding for SAG & DGA requirements, AICP guidelines, and working with Cost Consultants.

Celebrity Talent

I have experience working with celebrity talent on productions. Key to this process is communicating the extra fees and resources needed to stakeholders.

Studio & Vendor Producer

Work with Agencies or direct to Brand with a team of artists at speciality companies. Expert in pipeline and tech of each.

Production Company
Editorial
CG& VFX
Sound Design & Mix
Music Composition

Budgets

Managing the budgets before and during a production are integral to keeping stakeholders confident in the production. I am able to translate the production jargon across departments.

Resourcing Teams

I am an expert at building out creative teams to service the work. Whether’s it’s building a long-term department or bringing on freelancers when needed, I source the correct talent for the positions, handle contracts, NDA’s and payroll.