Titles don't say much these days. Here's what that means in practice:

Workflow I guide a project through every stage — strategy, creative, production, and delivery.

Budgets I build accurate ballparks that turn into produceable budgets that serve the creative.

Teams I assemble and manage expert teams, and serve as the single point person throughout.

There are a lot of “kinds” of producers. Here’s what I do:

Ballparks & Budgets A production's ability to deliver starts with an accurate ballpark. I translate creative concepts and scripts into produceable numbers, and manage budgets throughout so stakeholders stay confident.

Bidding I guide jobs through the bidding process — SAG & DGA requirements, AICP guidelines, and cost consultants — and find the right production partners to align with creative and budget.

Talent Costs I negotiate and advise on deal point structure with union, non-union, and celebrity talent.

Licensing Costs I manage usage and licensing costs for footage and assets sourced from stock video and photography, as well as pre-existing materials like animation and music.

Resourcing Teams I build creative teams to service the work, whether that's a long-term department or freelancers brought on as needed, sourcing talent and handling contracts, NDAs, and payroll.

Agency Producer I produce 360° global campaign at top agencies for for Fortune 100 companies. I work with cross-disciplinary teams internally while managing communications with the brands’ marketing teams and production partners. I understand how agency fees (AOR), production fees, and residuals estimates, shape the production of phases of assets.

Brand Producer Working directly with a brand means a leaner team. I partner closely with the internal creative team, often alongside owners or C-level stakeholders, to produce a wide range of assets: videos, social posts, website content, and brand assets.

Studio & Vendor Producer I work directly with specialty companies: production, editorial, CG & VFX, sound design & mix, music composition. I produce long-form, short-form, and branded content. I guide the technical workflows and help shape the work by being the translator from client to artist. I lead the project on scheduling, budgets, and creative direction to service the client.

Brands I’ve worked with Adidas, Amazon, Apple, AT&T, Coors, Ford Motor, Google, IBM, Microsoft, Nike, Nissan, State Farm, Twitter, Target, Verizon, Walt Disney Company.